If your target audience is on Pinterest and you haven’t tapped into it as part of your business strategy, you could be missing out on the chance to reach potential new customers every time they log on! Setting Up Your Pinterest for Business Profile When it comes to spending power, a recent survey by Pinterest found that 93% of Pinners use Pinterest to plan purchases, and 40% of Pinners have a household income of $100k+.įor businesses, that’s a huge amount of users ready, willing and able to spend based on what they discover on Pinterest. The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors and travel, so there are touch-points for a huge variety of users. millennials use Pinterest every month, and of its global audience, 66% is female aged 25-54. So let’s start by taking a closer look at Pinterest’s audience: That’s why it’s important to take a look at who is using Pinterest, and if this group matches your business’ target audience! Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.īut with 200 million monthly users, Pinterest may not be a social media power-house if you compare it to Facebook and Instagram audiences. When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy.Īdding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase. When using Pinterest for business, you should always include a link to your website with each pin – this could be a blog post, an online store or a company website. Ready to get started? Here’s how to use Pinterest for business: With 40% of Pinterest users having a household income of $100k+, there’s a huge audience with a strong spending power just waiting to be introduced to your business! Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform.
Why? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. It’s time to step up your social media strategy and start using Pinterest for business! The Beginner’s Guide to Using Pinterest for Business.
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